Germinal Gender Narrative: Teaching the Media to Relay the Message

The FIFA World Cup is coming to South Africa this year, the first global event of its kind hosted by an African nation. That means 2010 will bring many aspects of life in South Africa into view for people around the world. There are competing theories about whom such grandiose event-stagings benefit: credible arguments can be made for the view that the Olympic Games or the FIFA World Cup infuse an established order with new money, media focus and influence, while others see such events as necessarily elevating civic virtues by forcing an established order to exhibit them. The 2010 World Cup can put all issues relating to women’s rights and possibilities in the forefront of global perceptions of South Africa.