Hyper-convergence is the phenomenon which sees mass media, personal media usage, electronic and non-electronic services, and the management of personal activities, merge to create a personalized interactive microcosm.
Will viewers more actively select for the content of their media environment, as hyper-convergence moves forward and the news of the world at large is enmeshed in a spreading web of personal information? Will impartial news programming or even generalized mainstream media content disappear from the viewer’s localized media environment?
Do new technologies that allow for choosing what to watch and when, or to customize online content, create playlists and clip and archive articles or combine competing media, have the potential to empower viewers, reduce viewers’ influence over content, or liberate information from the strict control of programming executives and editorial offices?
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