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Newsmax Confirms It is Rigging Palin’s Book Sales

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Related subjects: Books & Authors, Denver Lessing, Media, Transparency Yield, U.S. Politics, Vote 2008 Comments Off

20 October 2009 :: Denver Lessing

Newsmax had in recent weeks tried to debunk Keith Olberman’s report that conservative blogs, political action committees and front groups were buying Sarah Palin’s book in massive quantities to rig book sales, by claiming they are doing the opposite, with the following claim:

But the truth is that Newsmax has not purchased one book from Amazon.

In fact, we are offering the book both FREE and at an incredible discount to Amazon.

The defense is so transparent as to be an explicit confession: we’re not buying in bulk to rig bestseller lists, we’ve just bought so many, we plan to give the book free to booksellers so they can sell it for $20 off the list price (that’s 69.85% off), before it even comes out!

Newsmax is also offering free copies to anyone who subscribes to their propaganda rag, where they will continue to pitch foreign currency schemes they’re invested in and the shoddy wares of pseudo-politicos like Palin, who left her job as Alaska’s half-term governor to escape prosecution and to go on the paid-speech and talk-show circuit.

Newsmax not only fails to refute any element of Olberman’s report that they are trying to rig the book sales for Palin’s memoir, they actually confirmed the entire report by proudly championing their own efforts to provide free copies to readers of their material and to booksellers, in a flagrant attempt to promote their agenda of distortion and tribalization (i.e. discrimination) politics through Palin’s own distortions of major political issues.

In fact, beyond simply confirming Olberman’s allegation, Newsmax has once again provided concrete proof that it is not just an organization with editorial sympathies for the right-wing ultra-conservative agenda, but rather a tactical and organizational outlet providing practical assistance to the political and business interests of the right-wing ultra-conservative movement. It is, in fact, a marketing and campaign-services provider for a narrow focus of special interests.

UPDATE, 18:55 GMT: Newsmax proudly announces it has never so aggressively marketed a book as Sarah Palin’s memoir. In a mass email to its general online subscriber list, the faux news organization ascribes the massive number of copies it has bulk-ordered to public demand, saying “Americans are very anxious to read this book”, but then explains its efforts to distribute the book either free or far below cost.

The Newsmax editors pitch the book as flush with “sensational revelations” and free of “media spin”. Newsmax then goes on to explain that it will provide the book free of charge or at 70% off the cover price, far below wholesale costs. The aggressive Newsmax marketing effort marks its single most aggressive marketing and distribution of any book.

That the “sales” it claims are not in fact sales but promotional giveaways is made more and more evident with each new revelation about the Newsmax strategy for mass distribution of the book. The question is: what about Palin’s memoir is of such value to the Newsmax “news” team? It would seem that Palin offers a number of distortions akin to those routiney espoused and propagated by the Newsmax organization.

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